Skylanders Trap Team is a video game that gives kids an opportunity to capture villains in crystal traps and then send them back into the game to fight for the good guys. To launch the video game, we created three television spots and an online web series called “Meet The Villains,” which included 14 films, all made from gameplay.
“Meet The Villains” Web Series
Toys R Us Activation
As a campaign activation we worked with Jackass Director, Jeff Tremaine, and comedian, Adam Carolla, to prank kids at Toys R Us.
We hid a "real, talking villain" inside a seemingly normal Skylanders demo kiosk in the store and kids went nuts.